COM 418L - Communication Campaign Management

3 Credit(s)

Liberal Arts
This course requires students to develop and apply research-based strategic planning to communication campaigns. This includes conducting research; setting appropriate goals and objectives; identifying relevant publics; constructing messages, tactics, and communication channels that are appropriate for each public; and using measurement and evaluation criteria to assess campaign outcomes. Students will also demonstrate proficiency in writing strategic communication campaign proposals.

Offered When: Fall and spring.
Prerequisite(s): COM 211L, COM 212L, COM 371L and COM 333L and senior standing