FASH 368N - Mobile Consumer

3 Credit(s)

Non Liberal Arts
Dual listed as COM 368N. The purpose of this class is to translate your native knowledge of mobile/social media into marketing savvy. This course will provide an introduction to social, local and mobile marketing concepts that have become a top priority for major brands around the world, due to mass smartphone and tablet adoption. Course work will focus on understanding the mobile consumer and rapidly evolving shopper behavior; new metrics that measure the impact of mobile on sales; mobile-at-retail case studies; an introduction to key concepts like the Internet of Things, the Physical Web, Ambient Intelligence and Wearables, and how it all fits into the traditional marketing mix. Mobile is an interactive medium, and this course will be hands-on. All students are required to have a smartphone or tablet to actively participate.