FASH 323N - Digital Merchandising & Marketing

3 Credit(s)

Non Liberal Arts
This course prepares students for careers in the rapidly growing and constantly changing landscape of fashion ecommerce focusing on digital merchandising and marketing. Best practices in ecommerce site layout, digital apparel merchandising, and fashion brand building will be explored through the lens of digital consumer behavior. The fundamentals along with new developments in digital marketing and ecommerce analytics as it applies to the fashion industry will be examined.

Offered When: Fall semester only
Prerequisite(s): FASH 265N