BUS450N - Marketing Policies & Problems

3 Credit(s)

Non Liberal Arts
Restricted to seniors, this advanced course brings together all the pieces of the marketing discipline, integrating them with the other functional areas of business. This course is focused on helping you become a strategic marketer, so that you can create, gain support for, and execute marketing plans that will build strong and enduring businesses. There are three main course objectives. By the end of the semester, you should be able to: Think strategically about marketing; Use key frameworks to analyze situations and make decisions; Understand how to create a strong marketing plan incorporating financial, operational, and marketing strategies. Quantitative and qualitative analytical skills are developed and used. A fuller understanding of the place of marketing within the firm and its interactions with the larger societal setting should result.

Prerequisite(s): BUS 440N or BUS 441N; and senior standing