COM329L - Creative Problem Solving

3 Credit(s)

Liberal Arts
This course explores how to creatively solve strategic communication problems through words and images by rediscovering each student’s creative ability. Students will learn to recognize the insights needed to go from strategy to ideas; to recognize an idea that is a solution to a problem; to evaluate the execution of the idea and its potential value in solving the problem; and, using that evaluation, to formulate new and better ideas, executions and campaigns. Students will explore their creative side through practical application. By the end of this course, students create a beginner’s portfolio of advertising communication.

Offered When: Fall and spring.
Prerequisite(s): COM 324L