COM460L - Sports Public Relations

3 Credit(s)

Liberal Arts
Students learn about various components of sports PR, ranging from school athletic administration to event promotion and management. The class involves several major assignments, including hosting a press conference, writing a media guide, and creating sponsorship proposals. For their final project, students (in groups) plan, promote, and execute a sporting event.

Offered When: Spring
Prerequisite(s): COM 260L, and junior standing