COM422L - Case Studies in Integrated Communication

3 Credit(s)

Liberal Arts
This course begins with an examination of the theoretical perspectives linking aspects of persuasion with written and visual messages. Students will analyze and evaluate examples of communication campaigns. Students will also consider the effective use of written and visual appeals for stakeholders and produce their own professional work in digital, print, and face-to-face contexts. Students will be expected to develop a portfolio including both written and visual elements.

Offered When: Offered in spring.
Prerequisite(s): COM 211L , COM 236L ; and COM 200L or COM 333L