COM373L - Crisis Communication

3 Credit(s)

Liberal Arts
Students enrolled in crisis communication learn what constitutes and causes organizational crises, the crisis life cycle, and the ongoing crisis management process including proactive steps to take during the pre-crisis phase, how to respond during the crisis phase, and how to follow up with stakeholders and evaluate crisis communication during the post-crisis phase. Students develop an understanding of effective crisis leadership and the costs of mismanaging a crisis as well as demonstrate proficiency in developing a crisis management plan and conducting a crisis press conference and spokesperson media training.