MBA 525N - Marketing Foundations

3 Credits

This course addresses the management challenge of designing and implementing the best combination of marketing variables to carry out a firm’s strategy in its target markets. Specifically, the course seeks to develop the student’s skills in applying the analytic perspectives, decision tools, and concepts of marketing to such decisions as product offering, communication programs, distribution, and pricing to capture the value created for the customer. The student’s basic objective is to develop his/her own understanding and management skills in this critical aspect of general management.