MBA 668N - Marketing Management

3 Credits

Marketing is at the core of a successful market oriented operating business. It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Marketing’s core concept is exchange. The practice of marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. This course is of great value for majors in all functional areas of business. While marketing managers develop and implement marketing strategy, managers in other functional areas (finance, management, accounting, human resources and operations) must understand how marketing strategies underpin overall operations. Students will develop a clear understanding of the basic concepts of marketing, understand and make strategic marketing decisions by learning to identify the competitive advantages that result from leveraged analytics; identify and use analytical tools and models to achieve profitable and socially responsible marketing decisions.

Prerequisite(s): MBA 664N MBA 665N
Minimum Grade: C