Jun 06, 2025

2025-2026 Undergraduate Catalog

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2025-2026 Undergraduate Catalog

Recommended Program Sequence for a Dual Degree B.A. Communication / M.A. Marketing Communication

Freshman Year

Fall: 16 cr

FYS 101L - First Year Seminar 4 Credit(s)
ENG 120L - Writing for College 3 Credit(s)
COM 102L - Introduction to Communication 3 Credit(s)
COM 103L - Digital Toolbox 3 Credit(s)
Core/LS 3 Credit(s)

Spring: 15 cr

PHIL 101L - Philosophical Perspectives 3 Credit(s)
Core/LS 3 Credit(s)
COM 101L - Public Presentation 3 Credit(s)
Core/LS 3 Credit(s)
Core/LS 3 Credit(s)

Sophomore Year

Fall: 15 cr

COM 200L - Communication Research Methods 3 Credit(s)
COM 220L - Introduction to Strategic Advertising 3 Credit(s)
Core/LS 3 Credit(s)
Core/LS 3 Credit(s)
Pathway 3 Credit(s)

Spring: 15 cr

COM 324L - Research and Consumer Insight 3 Credit(s)
Pathway 3 Credit(s)
Pathway 3 Credit(s)
Pathway 3 Credit(s)
Elective 3 Credit(s)

Junior Year

Fall: 16 cr

COM 211L - Introduction to Public Relations 3 Credit(s)
COM 212L - Public Relations Writing Tools 3 Credit(s)
COM 314L - Media Strategy 3 Credit(s)
COM 329L - Creative Problem Solving 3 Credit(s)
Foreign Language/Culture 3 Credit(s)
Elective 1 Credit(s)

Spring: 16 cr

COM 333L - Applied Research and Analytics 3 Credit(s)
Foreign Language/Culture 3 Credit(s)
Core/LS 3 Credit(s)
Core/LS 3 Credit(s)
Elective 1 Credit(s)
COMI 605 - Brand Management 3 Credit(s)

Senior Year

Fall: 15 cr

COM 418L - Communication Campaign Management 3 Credit(s)
COM 422L - Case Studies in Integrated Communication 3 Credit(s)
Elective 3 Credit(s)
Elective 3 Credit(s)
COMI 615 - Global Consumer Insights (R1) 3 Credit(s)

Spring: 12 cr

COM 401L - Communication Capping 3 Credit(s)
Elective 3 Credit(s)
COMI 607 - Communication Campaign Planning (R1) 3 Credit(s)
COMI 603 - Digital Marketing Strategies for Fashion (R2) 3 Credit(s)

Year 5

Fall: 6 cr

COMI 610 - Social Media Strategies (R1) 3 Credit(s)
COMI 612 - Social Media Analytics (R2) 3 Credit(s)

Spring: 6 cr

COMI 601 - Brand Storytelling (R1) 3 Credit(s)
COMI 505 - PR Management OR COMI 600 Advertising Management (R2) 3 Credit(s)

Summer: 6 cr

COMI 611 - Marketing Communication Research Methods 3 Credit(s)
COMI 700 - Capstone 3 Credit(s)