Sep 19, 2024

2024-2025 Undergraduate Catalog

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2024-2025 Undergraduate Catalog

Recommended Program Sequence for Dual Degree B.A. Communication / M.A. Integrated Marketing

Freshman Year

Fall: 16 cr

FYS 101L - First Year Seminar 4 Credit(s)
ENG 120L - Writing for College 3 Credit(s)
COM 102L - Introduction to Communication 3 Credit(s)
COM 103L - Digital Toolbox 3 Credit(s)
Core/LS 3 Credit(s)

Spring: 15 cr

PHIL 101L - Philosophical Perspectives 3 Credit(s)
Core/LS 3 Credit(s)
COM 101L - Public Presentation 3 Credit(s)
Core/LS 3 Credit(s)
Core/LS 3 Credit(s)

Sophomore Year

Fall: 15 cr

COM 200L - Communication Research Methods 3 Credit(s)
COM 220L - Introduction to Strategic Advertising 3 Credit(s)
Core/LS 3 Credit(s)
Core/LS 3 Credit(s)
Pathway 3 Credit(s)

Spring: 15 cr

COM 324L - Research and Consumer Insight 3 Credit(s)
Pathway 3 Credit(s)
Pathway 3 Credit(s)
Pathway 3 Credit(s)
Elective 3 Credit(s)

Junior Year

Fall: 16 cr

COM 211L - Introduction to Public Relations 3 Credit(s)
COM 212L - Public Relations Writing Tools 3 Credit(s)
COM 314L - Media Strategy 3 Credit(s)
COM 329L - Creative Problem Solving 3 Credit(s)
Foreign Language/Culture 3 Credit(s)
Elective 1 Credit(s)

Spring: 16 cr

COM 333L - Applied Research and Analytics 3 Credit(s)
COMI 500 - Principles of IMC 3 Credit(s)
Foreign Language/Culture 3 Credit(s)
Core/LS 3 Credit(s)
Core/LS 3 Credit(s)
Elective 1 Credit(s)

Senior Year

Fall: 15 cr

COM 418L - Communication Campaign Management 3 Credit(s)
COM 422 - Case Studies 3 Credit(s)
COMI 605 - Brand Mgmnt (R2) 3 Credit(s)
Elective 3 Credit(s)
Elective 3 Credit(s)

Spring: 12 cr

COM 401L - Communication Capping 3 Credit(s)
COMI 505 - PR Mgmnt (R1) 3 Credit(s)
COMI 600 - Advertising Mgmnt (R2) 3 Credit(s)
Elective 3 Credit(s)

Year 5

Fall: 6 cr

COMI 610 - Social Media Strategies (R1) 3 Credit(s)
MBA 525 - Marketing Foundations (R2) 3 Credit(s)

Spring: 6 cr

COMI 615 - Global Consumer Insights (R1) 3 Credit(s)
MBA 535 - Analytical Tools for Decision Making (R2) 3 Credit(s)

Summer: 6 cr

MBA 605 - Marketing Research (R1) 3 Credit(s)
COMI 700 - IMC Capstone (R2) 3 Credit(s)