BUS477N - Management Strategy and Policy

3 Credit(s)

Non Liberal Arts
Restricted to seniors. An integrative course to fulfill the “capping requirement.” It draws on all the functional areas of management, related field requirements, and core studies. The purpose is to engage the student in the process and content of strategic management and planning. External, industry, and internal environmental analytic techniques are employed in crafting firm strategy and creating sustainable competitive advantages in a hyper-competitive, global business community. Additional topics include competitive intelligence, strategic implementation, and managerial evaluation.

Offered When: Every semester, but more sections in the spring.
Prerequisite(s): BUS 302N, BUS 320N, BUS 340N, BUS 388N; and senior standing