BUS340N - Marketing Principles

3 Credit(s)

Non Liberal Arts
An introductory course examining the role of marketing in organizations. Topics include an understanding of the process of environmental analysis, marketing-information management, and market research; consumer and business buying behavior, segmentation, target-market selection, and positioning in marketing-mix decisions. Marketing-mix decisions (including product management, new-product development, pricing, distribution, and marketing-communications strategies) will be discussed in view of global market forces and a globally competitive environment. The importance of awareness of legal and ethical aspects of marketing decisions will be addressed. Students will be exposed to some of the unique problems of marketing, including its place as an organization’s contact with the wider social fabric; its ethical considerations; increasing globalization; and rapid technological change.

Offered When: Every semester.
Prerequisite(s): ECON 103L or ECON 150L; and BUS 100L or ACCT 204N