COM354N - Advertising Portfolio Development 1

3 Credit(s)

Non Liberal Arts
In this course, the emphasis will be on the advanced problem-solving processes, techniques, copywriting and design skills necessary for creating superior advertising campaigns. Storytelling is the main focus of advertising. What better way to make an idea stick than by creatively combining visuals and words that have impact and elicit emotion. Through this course, students will understand how to develop compelling targeted strategic narratives using visuals and copy that clearly and emotionally communicate a creative idea. Students will learn how to write and execute from a creative brief and will focus on formulating effective ideas to communicate the brand message through new media, nontraditional and traditional media. The course begins with understanding the conceptualization process, moves through design, and ends with a beginner’s portfolio of visually effective advertising.

Offered When: Fall and spring.
Prerequisite(s): COM 329L