MBA 605N - Marketing Research

3 Credits

This course introduces students to the marketing research literature and to the marketing research process. The emphasis in this course is on how to actually conceptualize and conduct a marketing research project as well as use research as an aid for marketing strategy decisions. Students will learn how to design, interpret, and apply marketing research to solve business problems.

Prerequisite(s): MBA 535N MBA 525N
Minimum Grade: C