BUS442N - International Marketing

3 Credit(s)

Non Liberal Arts
The objectives of this course are to develop an understanding of marketing management across national boundaries, including development of marketing strategies in view of cultural, geographical, political, economic, and technological diversities. Various elements of marketing mix including adjustment and/or development of products, pricing, distribution, and promotion, including export-based entry modes and channels, will be discussed. Students will learn to make strategic decisions by developing and applying analytical skills in actual situations via case studies. A term project will require library research and decision making.

Prerequisite(s): BUS 100L or ACCT 204N, BUS 340N, BUS 382N or BUS 380N